Security and compliance overview: Look for data that ties these areas to specific metrics or KPIs, such as preliminary insights into how a product meets security protocols and/or regulatory requirements.

In-depth security assessments: At this point, CIOs and CISOs want detailed examinations of how a product aligns with security and compliance standards and requirements.

Operational impact: Provide insights into how your solution integrates with their existing systems, its impact on workflows, and its potential to drive operational efficiency.

Product validation data: Be ready to deliver verified metrics and figures that underscore the product's claims.

Detailed product/service features: Now's the time CROs want to delve deeper into what's being offered and how it can specifically help their processes.

Competitive analysis: This is essential for CROs to see how a solution stacks up against other options they may be considering.

Implementation and support details: They want to know how the solution will be rolled out and what post-sales support looks like. Ease of use is key to adoption and financial benefit.

Detailed financial pain points addressed: Now is when CFOs want data that highlights how the solution addresses their specific financial challenges, metrics & KPIs.

Technical Performance Metrics: Before giving a solution their attention, CTOs need an overview of how the product performs in terms of critical metrics & KPIs like speed, uptime, scalability, and other technical aspects.

Compliance and security metrics: Keep moving forward by offering information on how your solution aligns with relevant regulations, standards, and security requirements.

Customization and integration capabilities: Bring the deal home with information on how your solution can be tailored to fit the organization's specific technical needs and how it integrates with existing systems.

Industry benchmarks: Shown through proven outcomes from others, offer an initial understanding of where your solution or your company as a vendor stands in relation to industry standards or competitors.

High-level ROI proof: Based on proven outcomes from others, provide initial forecasts of the economic benefits the solution can offer.

Case studies from peer companies: Now is a good time to bring in concrete examples showcasing the product's efficacy and relevance, particularly if from similar businesses or industries.

Product validation data: If you haven't already, be sure to deliver verified metrics and figures that underscore the product's claims.

Vendor credibility and track record: Provide further insights into your company's reliability, historical success, and its customer service reputation.

Customer references and success stories: CROs like to see logos and hear the headlines early to establish your credibility and see that the solution works for others.

Vendor reputation and track record: Provide any other verifiable evidence of your reliability over time.

Detailed case studies: Now it's time to dive deeper with CROs so they can fully understand how similar businesses have benefited and any potential pitfalls.

Vendor credibility: Trust is paramount; CFOs want to know if you have a proven track record and if your data comes from authoritative sources.

Pertinence to their specific industry: Data should be relevant to their vertical, business use case, or at least be industry-specific.

Examples of financial success: Continue progress by sharing real-world instances where similar businesses saw tangible financial gains from the product/service.

Validation: Seal the deal by providing evidence of successful business outcomes using the solution.

Vendor credibility and historical performance: Share data that builds trust in your track record and real-world examples of the product's success with similar clients.

Detailed case studies: Move the needle by digging deeper into concrete examples of your solution's effectiveness for other similar clients.

User adoption and satisfaction rates: At this point, CTOs need evidence that the product is user-friendly and has been successfully integrated into other organizations.

Market insights: Tied back to their own financial pain points, use this data to help CROs understand where they fit within the broader industry landscape and get a quick grasp on trends.

Real-world use cases: Again tied to their specific financial pains, use cases help demonstrate the practical application and effectiveness of the solution.

Pricing, costs, and ROI: Now that they're looking to make a decision, use these facts to help foster understanding of the financial implications of a deal.

Positioning against competitors: Hitting on financial pain points, provide initial insights into how your product or solution stands out compared to others in the market.

ROI and financial projections: Now's the time for a deeper dive into the expected return on investment, especially in terms of efficiency gains and cost reductions.

Total cost analysis: Help CTOs gain an understanding of the overall cost of the solution, considering both the immediate price and long-term maintenance or additional staffing needs.

Financial data overview: Start with an initial understanding of potential ROI, cost savings, and revenue impact.

Detailed ROI Projections: Going beyond the initial overview, they'll want specifics on expected return on investment along with timing.

In-depth Analysis of Costs: For this kind of data, don't stop with the product's pricing details, but also provide any associated costs like implementation, training, maintenance, etc.

Contractual and pricing specifics: CFOs believe time-to-value claims only when they know the full breakdown of costs, including any potential hidden fees or long-term financial implications.