Opening the door to high-value B2B deals isn't just about having an executive pitch—it's about pitching the right value prop to the right crowd.
Different execs? Different vibes. And it's your job to zero in on your target and nail that messaging fast.
That's why we took insights from Databook's Executive Engagement survey to craft a deep dive into value propositions. What does a CMO look for? What irritates a CFO? We've got it all right here.