The SRM Pledge

Strategic Sellers add value for customers in everything they do. When you commit to being a strategic seller and put in the necessary work, you win more. And you win bigger. That’s what Strategic Relationship Management is all about.

Introducing SRM

Strategic Relationship Management is about expanding your connection with customers by aligning around a clear understanding of customer need. Learn why SRM evolved, what today's buyers really need, and how strategic relationships are they key to driving value.

Strategic Seller Scorecard

Is your strategic sales gap showing? This short quiz lets you benchmark your skills and expertise against other sellers. See what your score says about your SRM smarts and how savvy you are when it comes to meeting the needs of today's buyers.