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The JOLT Effect: Live Q+A

September 28, 2023 @ 10:00 am - 10:45 am

“Closed lost reason: No Decision.” A frustratingly painful scenario that we’ve unfortunately all experienced. But there is a way top sellers prevent cold feet. According to The JOLT Effect,  it’s not overcoming the status quo, but indecision. What can you learn from top sellers that overcome indecision and dial down the FOMU (fear of messing up)?

We’ll be hosting Matt Dixon, co-author of best-selling business books including The Challenger Sale, The Effortless Experience, The Challenger Customer, and The JOLT Effect, for a myth-busting roundtable on what high performers do to help buyers go from indecision to commitment. We’ll collect questions from the Strategic Sales Network in advance and open the floor to our panel of guests for live, interactive discussion.

  • Thursday, September 28, 2023
  • 1pm EST / 12pm CT / 10am PST
  • Drop your Qs for Matt Dixon in advance HERE

This intimate roundtable discussion is all about having a group conversation. It’ll be loose, casual, and focused on an open community conversation. We’re limiting this roundtable 10 people, so grab your seat fast!

A bit about Matt:

Matt has held executive leadership positions in product, research and consulting for Tethr (an Austin-based AI and machine learning venture), Korn Ferry, and CEB (now Gartner) where he ran the global Sales and Service research group. An accomplished business researcher, he is a sought-after advisor to corporate leadership teams around the world on topics ranging from sales and marketing effectiveness to customer experience and customer service strategy. Matt is the author of three Amazon and Wall Street Journal bestsellers: The Challenger SaleThe Effortless Experience, and The Challenger CustomerHe is also a frequent contributor to Harvard Business Review with more than 20 print and online articles to his credit.  His latest book, The JOLT Effect: How High Performers Overcome Customer Indecision, was co-authored with Ted McKenna and will be released in September 2022.

Matt holds a Ph.D. from the Graduate School of Public and International Affairs at the University of Pittsburgh as well as a B.A. in International Studies from Mount Saint Mary’s University in Emmitsburg, Maryland. He and his family currently reside in the Washington, D.C. area.


September 28, 2023
10:00 am - 10:45 am
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